Digital Marketing Account Manager (Influencer & Social)

Team Member Traits

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, curious, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

• Able to work closely across departments to execute programs with multiple monthly recurring services
• Has a strong understanding of Influencer Marketing, Social Media Marketing, and Digital Creative Services best practices with an ability to speak confidently and explain these to clients
• Excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights and recommendations
• Can manage budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition cost
• Excellent communication skills to be the glue between clients and our operations team. Strives to do good for their clients and provide them a stellar customer experience.
• Baseline knowledge of SEM services (paid media, SEO, web development, CRO) is considered an asset

• 4+ years of account/client management experience in the marketing space
• Experience coordinating and executing influencer marketing campaigns end-to-end
• At least 2 years of experience in coordinating and reporting on social media campaigns
• At least 1 year of sales experience in some capacity is an asset
• Experience in Event Management and PR is an esset
• Experience in a marketing agency is strongly preferred

Key Responsibilities 

• Work with various team members and departments to ensure all aspects of a client’s campaign are running smoothly and dynamically, adjusting when necessary 
• Maintain regular contact with supporting departments to ensure tasks are being completed in a timely manner
• Hold regular meetings, discussions, and brainstorms with different teams to optimize campaigns and hit KPIs

• Create standard monthly marketing reports, reporting on all areas of performance, communicating good news stories and how campaigns will be optimized as they continue to grow
• Demonstrate a thorough understanding of metrics and what each metric’s benchmark should be
• Confidently creates presentation frameworks with a logical flow, speaking to multiple sections during presentations
• Create and highlight strategic recommendations through storytelling and harnessing strong service knowledge
• Upsell services (where beneficial to the client)
• Produce clear and concise emails to clients with minimal oversight, building a strong relationship by fostering trust and transparency

• Source appropriate influencers for a wide variety of campaigns using the Influencer Database, ensuring all boxes are checked to make them a relevant fit
• Create and coordinate accurate and well formatted contracts for influencers and their agents with concise briefing
• Execute the communication required between influencer and client to see the campaign to the finish line

• Lead implementation of a digital media plan
• Partner with your clients to quickly understand their business, industry, and competitors
• Work with clients to gather and review their marketing plans, budgets and goals
• Manage and work with various departments to set up, oversee and launch new digital marketing services
• Support departments to ensure campaigns are optimized to produce the best results

About The Influence Agency

• A vibrant office with a fun, social vibe
• A culture of recognition where individual contributions are celebrated
• A team that values laughter, out-of-the-box thinking, and curiosity
• A true sense of ownership over your clients and your work
• A genuine community bound by mutual respect, shared experiences, and a high care-factor

• Competitive base salary range: TIA reasonably expects to offer a salary between $70,000 – $100,000 for this role. The actual offer is based on experience, skills, and role alignment.
• Progressive compensation with meaningful bonus potential.
• Ongoing professional development: up to $1,000/year for industry education, plus internal continuous learning initiatives
• A transit-accessible office with free onsite parking (first come, first serve!)
• Comprehensive health benefits through RBC after probation (health, dental, paramedical, mental health)
• Hybrid work model: three days in-office and two days from home
• Catered lunches three days per week plus lots of snacks at the office
• A generous time off package: 20 vacation days + a paid holiday cooldown period + extended long weekends
• Summer Fridays: wrap mid-afternoon from late May to early September
• A Work From Anywhere policy that gives you the opportunity to work outside of the GTA for up to two weeks per year
• A vibrant, people-first culture where your ideas matter

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