Content Manager

hybrid
Toronto, Ontario, Canada .
full-time . March 3, 2025

Description

Content Manager

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We are looking for a meticulously organized Content Manager who can think both creatively and analytically. Content manager duties include managing a content team, implementing best on-page SEO practices, and writing, editing, and proofreading content, among other tasks.

This is an exciting position at a fast-moving agency aimed at always delivering best-in-class marketing services, on the cutting edge.

We’re working in a hybrid model with 2+ days a week in the office (including free lunches!) and we’re looking for someone who is located in or around the GTA with the ability to travel to our West End location.

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom Digital Marketing Campaigns. Our team is comprised of passionate, talented, creative and hard-working people who put our clients first. We know our work matters and go to work every day with a sense of purpose.

Team Member Traits

Personal Characteristics

Cares greatly about their clients, coworkers, and self
Highly empathetic, positive, respectful, and competitive
Open-minded, inclusive, and trustworthy
Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
A passion for learning and improving
A natural problem solver who identifies solutions
Sense of humour
Ability to think quickly and learn fast
Is a team player but also knows how to work independently

Abilities & Skills

Exceptional written and verbal communication skills and demonstrated ability to develop creative and targeted communications materials for various audiences
Ability to assist in the written development of new content, including blogs and on-page web copy
Confidently meets deadlines and communicates effectively with management
An understanding of relevant content to engage, educate, and drive action
User first thinking—you understand good content is about meeting intent
Strong attention to detail, along with the ability to identify potential issues and recommend and implement solutions
Can act as an innovative storyteller who embraces an environment where you can experiment, learn, and amplify our client’s visibility in the SERP
In-depth experience with Google Analytics, Google Search Console, Wordpress, SEO tools, and / or Content Management Systems
Knowledge of industry software and platforms (GSC, GA4, Ahrefs, Surfer SEO, Serpstat, Wordpress, Canva) or willingness to learn
Experienced with keyword optimization, linking, and other on-page SEO best practices
Comfortable with using AI tools to scale and automate menial task workflow

Excellent to Have

Basic design skills (Canva, Figma, or Adobe)
Project management experience
Basic HTML experience
Surfer SEO
Asana
Japer.ai
UX writing

Experience

At least 2+ years of hands-on content management experience in a high-production environment
Agency experience is strongly preferred

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on various projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

Content Planning & Ideation

Execute full-cycle SEO content production, including research, planning, scheduling writers, and editing;
Conduct deep market research, including keyword and competitor analysis;
Work alongside SEO and Client Success teams to implement content strategies that will help our clients rank in search results;
Maintain monthly content calendars and manage the content life cycle, ideate blog topics, content briefs/outlines for writers, and wireframes for various audiences in different industries;
Schedule blog posts in Asana for deployment;
Lead and participate in internal brainstorming sessions to come up with fresh, creative content ideas for our clients

Content Production and Quality Assurance

Editing content for grammar, spelling, formatting, UX, on-page SEO, and client brand tone/key messaging
Ensure content meets the company or client’s needs and follows our in-house style guides and client information
Verify content and information by fact-checking and confirming sources
Provide editorial, creative, and technical support to writers, as well as constructive feedback and revision recommendations
Ensure all deadlines and deliverables are met by the content team, adjusting schedules based on ad hoc requests when necessary
Conduct internal training sessions with our writers

New Client Setups

Work alongside Account Managers and Associate Content Director to roll out Inbound Marketing strategies
Create and update internal client briefs and brand bibles
Attend monthly meetings with Account Managers to maintain regular communication on all accounts

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

Competitive base salary + commission opportunities
A thriving team member has the opportunity to see growth in their personal development and career
We would like our team members to have a defined career path to grow internally with incentives for professional growth
An additional $1000 / year can be put towards industry/work-related education.
Free parking at the office
We offer full RBC benefits
4 weeks vacation + extended break over Holiday Season + extended long weekends
All the equipment you need to work at home comfortably

Know someone who would be a perfect fit? Let them know!