Content Manager

hybrid
Toronto, Ontario, Canada .
full-time . March 25, 2024

Description

Content Manager

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We are looking for a Content Manager who possesses the ability to think both creatively and analytically. Content manager duties include formulating content strategies and managing a content team, implementing best on-page SEO practices, and writing, editing and proofreading content, among other tasks.

This is an exciting position at a fast-moving agency aimed at always delivering best in class marketing services, on the cutting edge.

We’re working in a hybrid model with 2+ days a week in the office (including free lunches!) and we’re looking for someone who is located in or around the GTA with the ability to travel to our West End location.

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom Digital Marketing Campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.

Team Member Traits

Personal Characteristics

Cares greatly about their clients, coworkers, and self
Highly empathetic, positive, respectful and competitive
Open-minded, inclusive and trustworthy
Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
A passion for learning and improving
A natural problem solver that identifies solutions
Sense of humour
Ability to think quickly and learn fast
Is a team player but also knows how to work independently

Abilities & Skills

Exceptional written and verbal communication skills and a demonstrated ability to develop creative and targeted communications materials for a variety of audiences
Ability to assist in the written development of new content, including blogs and on page copy
Confidently meets deadlines and communicates effectively with management
An understanding of relevant content to engage, educate, and drive action
User first thinking—you understand good content is about meeting intent
Strong attention to detail, along with the ability to identify potential issues and recommend and implement solutions
Can act as an innovator storyteller who embraces an environment where you can experiment, learn, and amplify our client’s visibility in the SERP
In depth experience with Google Analytics, Google Search Console, Wordpress, SEO tools, and / or Content Management Systems
Knowledge of industry software and platforms (GSC, GA4, Ahrefs, Surfer SEO, Serpstat, Wordpress, Canva) or willingness to learn
Experienced with keyword research, keyword optimization, linking, and other on-page SEO best practices

Experience

At least 2-3 years of hands-on content management experience in a high-production environment
Agency experience is strongly preferred

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

Content Planning & Ideation

Execute full-cycle SEO content production including research, planning, writing, and editing
Conduct deep market research, including keyword and competitor analysis
Work alongside SEO / Content Team to develop content strategies that will help our clients rank in search results
Develop content calendars, blog topics, content briefs, and wireframes for a variety of audiences in different industries
Schedule and optimize blog posts for deployment
Lead and participate in internal brainstorming sessions to come up with fresh, creative content ideas for our clients

Content Production and Quality Assurance

Proofreading content for grammar, spelling, formatting, UX, on-page SEO, and client brand tone/key messaging
Ensure that content meets the company or client’s needs and follows our in-house style guides
Verify content and information by fact-checking and confirming sources
Provide editorial, creative, and technical support to writers as well as constructive feedback and revision recommendations
Ensure that all deadlines and deliverables are met by the content team, adjusting schedules based on ad hoc request when necessary
Track web analytics to ascertain content engagement levels and build reports to be presented in client meetings
Manage the uploading of content to client sites and ensure formatting is correct in the live environment
Conduct internal training sessions with our writers

New Client Setups

Coordinate and manage the onboarding of new client accounts within our internal software
Work alongside Account Managers and SEO Director to roll out Inbound Marketing strategies
Create and update internal client briefs and brand bibles
Liaise with Account Managers to maintain regular communication on all accounts

Qualifications

Graduate of College or University

Excellent to Have

Basic design skills (Canva, Figma, or Adobe)
Project management experience.
Basic HTML experience and design are a plus.

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

Competitive base salary + commission opportunities
A thriving team member has the opportunity to see growth in their personal development and career
We would like our team members to have a defined career path to grow internally with incentives for professional growth
An additional $1000 / year can be put towards industry/work-related education.
Free parking at the office
We offer full Canada Life benefits
4 weeks vacation + extended break over Holiday Season + extended long weekends
All the equipment you need to be able to work at home comfortably

Know someone who would be a perfect fit? Let them know!