SEO Strategist

hybrid
Toronto, Ontario, Canada .
full-time . March 26, 2024

Description

SEO Strategist

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We’re seeking a savvy SEO Strategist to join our amazing SEO team. If you've got a knack for cracking algorithms, a passion for perfecting meta tags, and love seeing websites climb the rankings, this may be your dream role! An SEO Strategist will be responsible for managing the strategic direction of accounts in a variety of verticals, working collaboratively with internal teams to create and execute custom strategies.

This is an exciting position at a fast-moving agency aimed at always delivering best in class marketing services, on the cutting edge.

We’re working in a hybrid model with 2+ days a week in the office (including free lunches!) and we’re looking for someone who is located in or around the GTA with the ability to travel to our West End location.

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom Digital Marketing Campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.

Team Member Traits

Personal Characteristics

Cares greatly about their clients, coworkers, and self
Highly empathetic, positive, respectful and competitive
Open-minded, inclusive and trustworthy
Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
A passion for learning and improving
A natural problem solver that identifies solutions
Sense of humour
Ability to think quickly and learn fast
Is a team player but also knows how to work independently

Abilities & Skills

Expert understanding of search engine algorithms and ranking factors
Extensive knowledge of SEO tools & software such as GSC, GA4, Ahrefs, Surfer SEO, SEMRush, Wordpress
Strong analytical skills to interpret data and identify optimization opportunities
Exceptional communication and interpersonal skills to collaborate effectively with clients and internal teams
Proven track record of developing and implementing successful SEO strategies across various industries
Ability to stay updated with the latest trends and best practices in SEO, understanding how to transform trends into actionable SEO strategies
Ability to craft engaging narratives and tell stories using industry-leading tools and data insights

Experience

At least 3 years of hands-on SEO experience in a fast-paced environment
Agency experience is required

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

SEO Strategy Development

Conduct comprehensive SEO audits for client websites to identify strengths, weaknesses, and opportunities
Develop tailored SEO strategies aligned with each client's business goals and objectives
Research keywords, analyze competition, and identify target audiences to optimize website content and structure
Provide recommendations for on-page optimization, off-page strategies, and technical improvements
Present key recommendations and insights to clients in a compelling way
Stay informed about algorithm updates and industry changes to adjust strategies accordingly

SEO Execution and Coordination

Implement SEO best practices to improve website visibility, traffic, and conversion rates
Monitor keyword rankings, organic traffic, and other relevant metrics to track the effectiveness of SEO campaigns
Coordinate with content creators, web developers, and designers to ensure SEO strategies are implemented effectively

Client Communications

Support Account Managers and leadership in client communications to ensure successful program delivery and client servicing for all SEO-related matters
Provide insights for regular client updates on campaign performance and progress
Offer strategic guidance and recommendations to clients to maximize their online presence
Address account inquiries, concerns, and feedback in a timely and professional manner

Qualifications

Graduate of College or University

Excellent to Have

Experience with various CMS platforms
Project management experience
Understanding of paid search advertising
A talent for writing and copy creation
Knowledge of web development and reading/writing code

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

Competitive base salary + commission opportunities
A thriving team member has the opportunity to see growth in their personal development and career
We would like our team members to have a defined career path to grow internally with incentives for professional growth
An additional $1000 / year can be put towards industry/work-related education.
Free parking at the office
We offer full Canada Life benefits
4 weeks vacation + extended break over Holiday Season + extended long weekends
All the equipment you need to be able to work at home comfortably

Know someone who would be a perfect fit? Let them know!