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Digital Analytics Implementation Specialist, GTM (12 month contract)

hybrid
Toronto, Ontario, Canada .
contract . October 29, 2025

Description

Digital Analytics Implementation Specialist, GTM

(12 month contract)

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We’re looking for a Digital Analytics Implementation Specialist who’s passionate about measurement, accuracy, and marketing data. You’ll be responsible for designing, implementing, and maintaining tracking frameworks in Google Tag Manager (GTM), GA4, and Meta’s Conversion API, ensuring our clients’ campaigns are measured correctly from click to conversion.

You’ll act as a bridge between data and decision-making, helping clients identify what matters most to their business, translating those objectives into measurable KPIs, and developing robust tracking setups to surface meaningful insights. You’ll also collaborate with our internal teams to ensure every campaign has the right measurement foundation in place.

We’re working in a hybrid model! We’re looking for someone who is located in or around the GTA with the ability to travel to our West End location at least two days per week.

Team Member Traits


Personal Characteristics

  • Cares greatly about their clients, coworkers, and self
  • Highly empathetic, positive, respectful and competitive
  • Open-minded, curious, inclusive and trustworthy
  • Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
  • A passion for learning and improving
  • A natural problem solver who identifies solutions
  • Sense of humour
  • Ability to think quickly and learn fast
  • Eager to self-teach new tools and methods

Abilities & Skills

  • Deep understanding of digital measurement and analytics ecosystems
  • Proven expertise in:
  • Google Tag Manager (event tracking, variables, triggers, data layers)
  • Google Analytics 4 configuration, custom dimensions, and conversion tracking
  • Meta Pixel / Conversions API setup and troubleshooting
  • Strong QA and debugging abilities across platforms (test events, troubleshoot discrepancies)
  • Ability to translate business goals into measurable KPIs and tracking strategies
  • Solid foundation in WordPress (themes, templates, plugins).
  • Excellent communicator - can explain data concepts clearly to non-technical audiences.
  • Self-starter who thrives in an environment with limited handholding.

Nice to Haves
  • Familiarity with WordPress and ability to make light updates
  • Basic understanding of HTML, CSS, or JavaScript (for QA or troubleshooting)
  • Experience with SEO fundamentals (metadata, schema, redirects, site performance)

Experience

  • 3–5 years of experience in digital marketing analytics, development, or marketing technology.
  • Hands-on experience implementing and managing complex tracking setups in GTM and GA4.
  • Demonstrated ability to translate business goals into measurement strategies.
  • Familiarity with multi-channel performance measurement and marketing attribution.
  • Demonstrated ability to self-learn technical tools (portfolio or examples encouraged).
  • Agency or freelance experience a plus

Key Responsibilities 


The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things. 

Tag Implementation & Configuration
  • Build, test, and deploy tracking tags in Google Tag Manager
  • Configure GA4 properties, custom events, and conversions
  • Implement and troubleshoot Meta Pixel and Conversions API setups
  • Ensure consistent and accurate event naming conventions across platforms
  • Maintain scalable and reusable tag frameworks to support multiple client accounts

Tracking Strategy & Recommendations
  • Collaborate with internal teams and clients to understand business goals and KPIs
  • Translate objectives into measurable events, conversions, and data layer requirements
  • Develop tracking strategies that support full-funnel performance measurement
  • Advise on data collection best practices across web and paid media platforms
  • Document measurement plans and tracking logic to ensure clear implementation roadmaps

QA, Testing & Troubleshooting
  • Conduct thorough QA of all tracking implementations pre- and post-launch
  • Validate data flow between GTM, GA4, Meta, and other marketing platforms
  • Identify and resolve tracking discrepancies or broken events
  • Create QA checklists and documentation for repeatable internal processes
  • Monitor tag performance and proactively identify issues

Dev & SEO Support
  • Partner with the web and SEO teams to coordinate site updates that impact measurement
  • Provide recommendations to improve site and campaign tracking performance
  • Support ad ops and media teams with accurate event mapping and validation
  • Assist in implementing light WordPress updates or SEO-related fixes when needed

About The Influence Agency


The Influence Agency is a team of digital marketing professionals that specializes in custom digital marketing campaigns. Our team is comprised of passionate, talented, creative and hard-working people who put our clients first. We know our work matters and go to work every day with a sense of purpose.

Culture


Our office culture is one of challenging work and fun. The office features a vibrant team that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas. 

We hold office events, socials and go to different industry-related events. We are looking for new teammates who add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core, and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals who appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation


  • Competitive base salary
  • Commission opportunities
  • Team bonuses
  • A thriving team member has the opportunity to see growth in their personal development and career
  • An additional $1,000 / year can be put towards industry/work-related education.
  • Free parking at the office (first come first served!)
  • We offer full health benefits after the probationary period
  • 4 weeks vacation + extended break over holiday season + extended long weekends + Summer Fridays
  • All the equipment you need to be able to work at home comfortably

Know someone who would be a perfect fit? Let them know!